Christian Téllez - Experto en Marketing Digital

Google Analytics in your web business April 1 - April 6, 2019 Last week, I talked about the tools your web business needs in order to succeed. One of those tools I am going to talk about this week is Google Analytics from Google Inc. Analytics is a great tool to measure how is your business going in terms of conversion and customer acquisition. It is easy to create and use your account, you only need to go to Analytics and create a new account using a Gmail account. In Analytics you have access to reports on which pages are generating traffic to your website and even real-time statistics. One of the most useful features in Analytics is that you can have data for demographic, geographic, and devices segments. If you acquire a premium plan, you will have access to other features. Try Google Analytics and you will not repent!

Social Media in your web business March 25 - March 30, 2019 Your web business needs additional help in terms of the technological elements you can use to expand it and to generate conversions. Social Media sites are great tools for the business because they allow you to share videos, pictures, product descriptions, ads, and contact information. However, you must analyze which social media site is better for your company in terms of the content your product allows, and your company has the opportunity and capacity to generate.  What else you can do with social media? Social media is not only a medium to share audiovisual content, there you have chat services available to attend your customers requests and suggestions. You have access to create polls and contests to stimulate your customers and make them active on your fan pages or profiles. You can also monitor the comments of the people about your product, their ranks and opinions and if there is something to improve, you can u...

Landing page for your web business and a little of SEO March 18 - March 23, 2019 When you start planning your web business, the first thing you think about is the web page. However, if you are not a webpages expert, you will notice that creating a webpage is not only a matter of good taste or creativity, it is a matter of technique. Why technique? Do you know what is a landing page? Do you know what is SEO?  A landing page is a page where the URL will lead your potential customers and it must have a great design, a call to action, and in general it must be appealing for your customer because you only have less than 5 seconds to catch his or her attention. Along with a great landing page, you must have elements for a good SEO (Search Engine Optimization) to help the browser to point to your website when a customer searches a product on the internet. Which are those elements? let's see: You must have great titles that are related with your product and your ad. You must choos...

Analyzing your web business performance March 11 - March 16, 2019   This week I was learning about the analysis of the key information of the web business. Google Ads is a great tool to find useful information about your web business. That information is available in Google Ads in your campaign panel and looks like this Here you have all the information you need to make wise decisions in your business. For example, you have the number of clicks, the number of impressions, the average CTR, the average cost per click, the cost of your campaign, and another statistics. But, what about it? If you know how to analyze this information, you have the key to success. Are your ads generating conversions? What is the cost per conversion? Which is the conversion rate? All those answers are in your campaign panel in your Google Ads account. Go to your panel and learn what each one of those numbers means and how they can give you money!

Google Analytics is a great tool for your web business March 4 - March 9, 2019   When you think about a successful  web  business, you must think about using tools to measure how is it performing. Google Analytics is a great tool to determine if your strategies are working. Analytics has been developed by Google Inc. to help the companies know what is happening in real time with the business. Are your customers arriving to your landing page and taking out immediately? How much time are  they   taking to navigate on each one of your web page sections? Are your customers in another markets? Is your ads strategy working? Each one of those questions may be answered using Google Analytics.  You can link your Google Ads account with your Google Analytics account to have an integral measurement of your company's performance in terms of your digital strategy, and finally your success. Once you have created a Google Analytics account, you will have access to a...

Ads for your web business February 25 - March 2, 2019   What constitutes a good ad for your web business? The answer may vary depending of the type of business and the audience, however, there are general principles that are applicable to many businesses. It must include some of the keywords you defined for your strategy. This is a very important topic because you need to have a consistent campaign to help the search engines to work effectively for you. If you have bargains or special benefits, let the customer know that you have them. Including special offers is a great hook to catch the potential customer. What do you offer to your customer that is different from your competitors' strategy? Let the customer know it. Review your ad to avoid having orthographic or capitalization mistakes. It is a key point because it gives credibility and professionalism to your project.   Check the hyperlinks. What if the customer is impacted with your ad and the links are broke...