Analyzing your web business performance

Analyzing your web business performance

March 11 - March 16, 2019 

This week I was learning about the analysis of the key information of the web business. Google Ads is a great tool to find useful information about your web business. That information is available in Google Ads in your campaign panel and looks like this

Here you have all the information you need to make wise decisions in your business. For example, you have the number of clicks, the number of impressions, the average CTR, the average cost per click, the cost of your campaign, and another statistics. But, what about it? If you know how to analyze this information, you have the key to success. Are your ads generating conversions? What is the cost per conversion? Which is the conversion rate? All those answers are in your campaign panel in your Google Ads account. Go to your panel and learn what each one of those numbers means and how they can give you money!