Christian Téllez - Experto en Marketing Digital

Ads for your web business February 25 - March 2, 2019   What constitutes a good ad for your web business? The answer may vary depending of the type of business and the audience, however, there are general principles that are applicable to many businesses. It must include some of the keywords you defined for your strategy. This is a very important topic because you need to have a consistent campaign to help the search engines to work effectively for you. If you have bargains or special benefits, let the customer know that you have them. Including special offers is a great hook to catch the potential customer. What do you offer to your customer that is different from your competitors' strategy? Let the customer know it. Review your ad to avoid having orthographic or capitalization mistakes. It is a key point because it gives credibility and professionalism to your project.   Check the hyperlinks. What if the customer is impacted with your ad and the links are broke...

Google Ads and Keywords for your web business February 18 - February 23, 2019   When you think about how to promote your business, you must think about Google Ads and how to choose good keywords for your campaign. This week I was learning about what makes a keyword a good one or a bad one and I came to the following conclusions: A good keyword is One that connects the right customer with the right product. Keywords are you key to point to the right niche and for the customer to find your product. To choose the right keyword you have to think as your customer would. What is your customer going to search when he wants your product? The answer may contain all of your best keywords. Phrases are better as keywords because they point to specific items. Keywords must be not general that they cause the customer to go to another places and not so specific that your customer is not going to find your site. You must think of phrases that describe your products, but not ones that are ...

Licenses and Taxes for an online business in Colombia February 11 - February 16, 2019   Why did I choose to talk about Colombia in my post? Because the legal regulations are varied between the countries and the research I conducted this week applies to mine. However, if you are in the United States you can search for national and by state information.   Which licenses and taxes apply to web businesses? Web businesses are a growing industry and in developing countries there are not enough specific regulations for them. However, considering that behind an online business there is a person, a product, or a company, the regulations for the one that is behind the web page apply for that specific business. For example, if a person works in a sole proprietorship and promotes his services online, the regulations for a sole proprietorship apply to that business. In this case, the owner is liable for everything in the business, the applicable taxes are the ones of the person in ...

Designing your web site, consider this February 4 - February 9, 2019   Designing your web site will take time. However, it is rewarding to understand the process and to take the first steps.   What do you need to consider when designing your web site? Your branding. The branding along your web site must be consistent, be careful with your logo, your colors, the fonts, and the font size. A visual appeal is crucial for your customer because that will determine how much time they will take exploring your web site.  A call to action. The call to action is almost everything on your web page. Something like, "call now, pay now, subscribe" is the best way for making people to act and generate revenue for your business.  Keep it updated. As in the case of the bridge and mortar businesses, you have to keep your website clean of unnecessary information that many cause your customer to be confused and your host storage capacity to be reduced.  How are you goin...

Choosing a host, three things to consider January 27 - February 2, 2019 Choosing a host? This is a crucial topic when you are thinking about creating an online business. The host is the house of your website and having a great house with everything you need is a key element. Hosting services are varied and most of them offer plans for you to choose according to your needs and your budget.  What do you need to consider when choosing a budget? The storage. Storage is the space available to store your website; in the measure you include pictures or videos, it is reduced. So, if you plan to have a great website with a huge quantity of information, you need a good space on your host. The compatibility with another extensions. Do you need to add tools like Google Ads to measure your traffic? You will need to check if your host allows it without incurring in additional costs. The terms of the contract. Some host providers allow you to have special prices if you sign a contract f...